It’s not just about being pretty. Your site's visual design is responsible for effectively supporting the site's information architecture, interaction design, and business goals.
A member of our team has many years of graphic and web design experience and is capable of creating sites that can compete with the best. We place a lot of emphasis on good visual design, but it is not our first task. In general we solve site architecture and content strategy issues first and then develop a strong visual design that makes the structure come alive.
Design supports key actions. If you want the user to do something on a page, how that one thing is designed and presented is crucial. In our iterative design process, we often measure and test different designs to achieve the best results.