business essentials sites

A Designwise business essentials site is a well-planned collection of essential ingredients that make a business web site successful. Going beyond a mere “web presence,” this package for start-ups and small businesses will jump-start your success on the web.

we stay on top of advancing technology so you don’t have to

To save a little, many businesses try to create their own sites and perform their own internet marketing. That is a very confusing, time-consuming process. The results, more often than not, are disappointing. Many of our customers come to us for professional help after going that route. They realize they don’t have the time, or the knowledge, and that doing-it-yourself actually costs more.

Designwise has over 16 years of experience in developing professional sites specifically adapted to your marketing goals. We create sites that grow with your business so you don’t have to rebuild later. Our experience saves you money.

This may be your first web site, but a Designwise Business Essentials site is not a “starter” site in the typical sense. This is a full-fledged, database-driven web site; professionally designed and built with a complete set of features, but it is the minimum you need to make your business succeed online.

the essential ingredients

1 Custom site architecture and content strategy. Site architecture — the structure of site navigation — is designed based on content. We work closely with you to discover the best and most relevant content that meets the expectations of your users. We can create, or proofread and edit material you provide. Ease of navigation and the ability to expand comes from careful planning at this stage.

2 Custom visual design. We develop a strong visual design that makes the site architecture come alive. Designwise does not work from templates, so this design is unique to your business. We have years of experience in graphic design and web design; your site will compete with the best. This design also recognizes web usability practices, supports your user paths — the main things you want people to do on the site — and helps turn traffic into customers.

3 Content management. All Designwise sites are built within a dynamic, database-driven content management system (CMS). You can update your own site without having to delve into web programming. You can do this from anywhere, anytime, right from your browser-based administration tool. A good CMS also provides robust functionality such as blogs, photo galleries, custom forms, member registration, video etc.

4 Search engine marketing. If you want a successful web site with measurable traffic, customers, or sales then you need search engine marketing. The web is very competitive and you cannot succeed with a “build it and they will come” approach. Designwise brings converting traffic to your site using search engine optimization, effective PPC, social media, and other forms of online advertising. The Business Essentials site usually includes a modest basic SEM package. But because each business is unique, we will usually design and quote a custom internet marketing program. This can be a separate phase if necessary.

Á la carte services and functionality

Online image galleries. If you are an artist, photographer, designer, or architect we can provide a dynamic, database-driven gallery customized to match the look-and-feel of your site.

Blogs/Forums. We can create blogs and communities within your content management system, or we can customize outside services such as Word Press or Typepad — all with your own URL.

Industry-specific sites. If you are a doctor, dentist, realtor, or architect, we can create sites that address the unique needs of your profession.

Writing and editing. There are times when our clients need assistance with content creation. Although you know your company best, we can help get that information into a form and style that works well on the web. We can proofread and edit existing content, too.

Photography/Video. We like to use strong, professional images on our web sites. Sometimes we get them from our clients, sometimes from stock photo agencies. If needed, we can have a professional photographer or videographer shoot specific images.

Custom programming. Every site is unique and we offer code customization and programming that gives you the special functions you need.

Monthly/quarterly maintenance plans. Even with an easy-to-use CMS, some clients simply prefer not to “mess with it.” In that case we provide ongoing maintenance and updating services.